Expertise / Commercial / Marketing
How to Develop your Hotel SWOT Analysis
This short course provide hoteliers with a step-by-step guide to developing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis for their property. Focused on hotels, you’ll finish the course with a completed SWOT analysis for your hotel along with knowledge on how to develop an analysis, what tools and information to use, and how you can apply the SWOT to improve your business.
Course Outcomes:
- In addition to learning the definitions of Strengths, Weaknesses, Opportunities, and Threats in the context of a SWOT analysis,, you can learn how to develop a SWOT analysis for your hotel, or a hotel you know well.
- What a SWOT analysis is and why you should use it
- How to conduct a SWOT analysis
- Where to find the information and data you need for your SWOT analysis
- Examples of how to use your SWOT to determine your priorities
Duration (mins) :
120